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Recommended Reading
Information is
power…and prosperity! The high-powered books on this page include
classics and must-reads for writers, many of my favorites, and
recommendations from other writers, freelancers and creative types.
Most of these books
have links to Amazon.com, where you can get details about them and
purchase them on the spot…often at a significant discount.
If you would like to
recommend any books to other writers, please send me an e-mail (at kathy@prosperouswriter.com)
with the title, author and a brief review, including how the book helped
you. If I add your recommendations to this page, I will give you credit,
if you wish.
Books and writers. They're a perfect match. Happy reading!
Books
About Freelancing, Soloing & Running A Business
How to make money writing corporate communications
Corporations are lucrative clients for freelance copywriters. Collins explains how to develop a list of companies and industries to target. Then she covers advice on marketing, developing a portfolio, negotiating fees, making the most of slow periods, and more.
Teach Yourself Copywriting
This comprehensive, nuts-and-bolts book covers the well-known media as well as some that are less well-known–for instance, slogans, recruitment materials and charity solicitations. Good reading for experienced as well as beginning copywriters.
Write Great Ads: A Step-by-Step Approach
If you can read only one chapter, make it #2: "Beat the 'Maybe I'm Not Creative Enough' Blues"). Every word of this slender work will help you write not only great ads, but also billboards, subscription-pullers, radio & TV commercials and more. The last chapter wraps it all up, with some thoughts on becoming an advertising copywriter.
Writing White Papers: How to Capture Readers and Keep Them Engaged
More
businesses than ever are requesting white papers, which are a cross
between magazine articles (designed to inform and enlighten) and brochures
(to convince and sell). Be prepared to take on these assignments!
How to Write Great Copy: Learn the Unwritten Rules of Copywriting
The rules include: Know your target market, Do research, Be relevant, Be ambitious…and 4 more gems to keep your copywriting biz in the pink!
The
Copywriter's Handbook, 3rd Edition: A Step-By-Step Guide To
Writing Copy That Sells
by Robert
W. Bly
Learn
or improve the essential techniques for writing copy that sells. Also
included are instructions for common types of copywriting, such as direct
mail, brochures, e-mail marketing and multimedia presentations. If you've
read previous editions of this book, read this one, too. It's thoroughly
updated for the Internet era.
How
to Write a Manual
by Elizabeth Slatkin
This book is small (120 pages) but chockfull of must-have information as the author guides you through each phase of writing a manual.
The Chicago Manual of Style
Should you use "lay" or "lie"? How do you format a table in a business report? What are the rules related to dangling participles? The Chicago Manual of Style answers these questions and thousands of others. Most publishers, public relations pros and ad agency people use this book and expect their writers to do the same.
by Daniel Farb
Net Words: Creating High-Impact Online Copy
Buy at least two copies: one for you and one for a client or prospect. Both of you will benefit from Chapter 2 ("Allow Copywriters to Do Great Work") and Chapter 14 ("The Heart of a Great Copywriter"), which are aimed at people who hire copywriters. The other chapters prepare you to write just about anything online.
Consulting on the Side: How to Start a Part-Time Consulting Business While Still Working at Your Full-Time Job
Read this if you don't want to quit your day job until your writing business is well under way. Consultants and freelance writers have a lot in common; in fact, writers often take on the role of consultant. So this book works for both.
Wealth Happens One Day at a Time: 365 Days to a Brighter Financial Future
Daily practice builds the
foundation for prosperous thinking and the creation of wealth in all
aspects of our lives.
The Wealthy Spirit: Daily Affirmations for Financial Stress Reduction
No one ever made money by worrying about money. This book helps you solve money problems and enjoy the fruits of your labor.
Think and Grow Rich!: The Original Version, Restored and Revised
This
classic, written in 1937, is still relevant today. Carnegie shows us how
to change our thinking so it attracts success and prosperity instead of
frustration and failure.
Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals
This is one of my favorite marketing books. It will help you plan how you will market your writing business, then implement your plans so you can make more money.
101 tips for marketing your services: A 1990s guide for consultants and other professionals
Creating Demand: Powerful Tips and Tactics for Marketing Your Product or Service
Ott and Snead deliver what they promise in the title: dozens of innovative tips and tactics to help you get clients and high-paying assignments.
Self Promotion Online: Marketing Your Creative Services Using Web Sites, E-Mail and Digital Portfolios
Finding Your Niche, Marketing Your Professional Service
Many freelance writers take up one or more specialties, or niches. Think healthcare, travel, banking and computer technology for starters. This book helps you navigate through various niches and decide which ones suit you best.
Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services
Thank goodness you don't need a lot of money to market your writing services. That means you can start right away, before you begin to prosper in your business.
Marketing Your Professional Services Through Advertising
Here's a book that does double duty: It guides you in marketing your writing business while also honing your skills as a copywriter for other businesses and professionals.
Cybermarketing: How to Use the Superhighway to Market Your Products and Services (Marketing Series (London, England). Practitioner.)
The Make Extra Money, Direct Marketing, Lazy Marketing Methods for Your Services Businesses
Bowman and Orr prove that you don't need to be a hard-driving Type A personality to effectively market yourself. They offer a host of strategies especially suited for laid-back writers.
Start and Run a Profitable Freelance Writing Business: Your Step- By-Step Business Plan (Self-Counsel Business Series)
Adamec covers the major specialty areas for writers and offers guidance for the crucial first months of a new writing business.
Getting Business to Come to You: Everything You Need to Know to Do Your Own Advertising, Public Relations, Direct Mail, and Sales Promotion, and Att
1001 Ways to Market Your Services : For People Who Hate to Sell
Don't break your back searching for clients. It's much easier to attract them to you. "I'm a writer–not a marketer," say many freelance writers. Fortunately, you can be both. Try just a few of the strategies in this book, and you can honestly call yourself a marketer.
Shameless Marketing for Brazen Hussies: 307 Awesome Money-Making Stategies for Savvy Entrepreneurs
Marketing really can be fun…and so can reading about it.
101 Ways to Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success
Books About Freelancing, Soloing & Running A Business
Soloing: Realizing Your Life's Ambition
Start and Run a Profitable Freelance Writing Business: Your Step- By-Step Business Plan (Self-Counsel Business Series)
Adamec covers the major specialty areas for writers and offers guidance for the crucial first months of a new writing business.
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
One of the biggest mistakes freelance writers make is failing to act like they are really running a business. Gerber can help you avoid this mistake or turn your work around if you've fallen into this common trap.
What's Luck Got to Do With It?: Twelve Entrepreneurs Reveal the Secrets Behind Their Success
The 12 prosperous businesspeople featured here come from very different backgrounds, but they all share the basic building blocks of successful entrepreneurialism: persistence, patience, hard work, belief in themselves and willingness to take risks.
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